Less than two years after the group Black Pink announced its entry into the US, it proved its global influence by gaining tangible results at the four major music awards in the United States.
Black Pink announced'How You Like That' in June at the '2020 MTV Video Music Awards' (2020 MTV Video Music Awards, hereinafter'VMA') held on the 31st at 9 am (KST). And won the'Song Of The Summer' award. It is the first K-pop girl group to be awarded.
The meaning of the award is different. Black Pink was recognized for its competitiveness in the global market by winning the title of “The Best Song of the Summer”, beating the leading global stars such as Cardibi, DJ Khalid, and Dua Lipa.
In addition, the only girl groups that have received all-time awards from “VMA,” which celebrated their 37th anniversary this year, are TLC, Destiny Child, The Pussycat Dolls, Spice Girls, and Fifth Harmony. As a result, Black Pink has become one of the best girl groups who have been listed on the “VMA” after them.
In addition, it is also noteworthy that it became the first Asian girl group in the history of “VMA” with “The Best Song of the Summer”. Established in 2013, this category has been awarded by One Direction, Five Seconds of Summer, Fifth Harmony, Lil Uzzie Butt, Cardiby, Bad Bunny, Jay Balbin, Ariana Grande, Social House.
In addition, Black Pink was also nominated for the Best Group category, realizing its popularity.
Black Pink's “How You Like That”, which was selected as “The Best Song of the Summer,” has been the most popular in Korea since it was released in June. With this song, Black Pink swept first place in music broadcasts as well as music charts, and rose to multiple crowns. Currently (as of August 31st), it has been more than two months since it was released, but it is still at the top of the domestic music site.
This song gained popularity not only in Korea but also overseas by breaking new records. Immediately after its release, iTunes ranked first in 64 countries in the world, ranked 20th in the UK's official singles top 100, and ranked 33rd in the US Billboard Hot 100, breaking a new K-pop girl group record. In addition, it ranked second on the Spotify Global Top 50 Chart, the world's largest music streaming service, and achieved the highest record in the K-pop group.
YouTube, which can experience the most global popularity, has also become a foothold for Black Pink to become a new Guinness record holder. The music video “How You Like That” recorded 86.3 million views on the day of its release, and exceeded 100 million views in 32 hours. Currently, it has exceeded 47,000 views. Due to such an explosive reaction, until BTS released their new song'Dynamite' on the 21st,'Most Viewed Video in 24 Hours''K-POP Group Music Video Most Viewed within 24 Hours''Open 24 Hours It held records in five categories, including'Most Viewed YouTube Music Video','Most Viewed YouTube Premier Video' and'Most Visited YouTube Premier Music Video'.
The collaboration with world-class pop stars also served as a great opportunity for Black Pink to increase its awareness. Black Pink, which signed a contract with Interscope Records, a U.S. Universal Music label in 2018, entered the global market in earnest, featuring on the albums of pop stars such as Dua Lipa and Lady Gaga, raising awareness in the region. In addition, they conducted a collaboration in the form of Selena Gomez participating in their new song. Selena Gomez is an influential global pop star that ranks No. 1 on the Billboard Hot 100, so just appearing in K-pop songs and music videos became a hot topic.
Black Pink and Selena Gomez's collaboration song'Ice Cream' is a song with more than 90% English lyrics and seems to be a willingness to actively target the US. As soon as it was released on the 28th,'Ice Cream' climbed to No. 1 on the iTunes Worldwide Song Chart, and topped the Spotify Global Top 50 Chart and the US Top 50 Chart. Since then, the number of subscribers to Black Pink's official YouTube channel has soared, and it has become the third-largest artist in the world, beyond American pop star Ed Sheeran. Only Justin Bieber and DJ Marshmallow were in front of Black Pink.
With this growth, expectations are gathering for Black Pink's future moves. Bulletproof Boy Scouts, who became the forefront of the global market, won the Best Group and Best K-Pop category at the'VMA' held last year, and this year's'VMA' showed the best pop and best choreography trophy. In line with this, Black Pink is also expecting to be more active as a representative of K-pop girl groups in the global market.
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